Thursday, March 13, 2014

4. Your Trusted Friends

     In the book, Fast Food Nation by Eric Shlosser, Chapter two describes how Mcdonald's and Walt Disney appeals to kids and It's definitely on purpose. " Although the fast food chains annually spend $3 billion on television advertising, their marketing efforts directed at children extend far beyond such conventional ads, " Eric Slosser says, as he uses logos to tell us true facts behind the fast food industry. Not only does the author shine light on the fast food's hidden agenda, he tells us more facts about the free toys we all used to get win happy meals as well as the McDonald's playgrounds we all used to play in. It's all in the facade that they want us to think they are our "trusted friends." Even though It seems America has seen through all the advertisement intent, we still can't help what we've been raised to think through television and what we see as something "happy" and take comfort in food that makes us "happy". This chapter also describes how fast food advertisement has entered school advertisement with the help of soda companies.  

No comments:

Post a Comment